TikTok shuts down its $2 billion content creator fund


TikTok has determined to carry an finish to its Creator Fund, a $2 billion program that was meant to encourage content creators to make use of the location as a platform to develop.

The Creator Fund was first launched in 2020, with the objective of including monetary incentives to essentially the most prolific creators on the location. At launch, TikTok claimed that the fund would “assist help formidable creators who’re searching for alternatives to foster a livelihood by means of their revolutionary content”, by distributing the money between creators who collected a big sufficient slice of the location’s views.

Article continues after advert

However, the scheme has been beneath fireplace from the creators it was designed to assist ever because it launched. Many of TikTok’s most outstanding content creators stated that the scheme gatekept funding, and that it made it tougher to monetize content creation on the platform.

TikTok closes down creator fund after monetization complaints

Most notably, Hank Green described the scheme as “outdated”- and introduced the receipts from his personal funding based mostly on his personal viewing numbers to show it.

The social will cease the funding on December sixteenth this 12 months for the UK, France and America, based on a number of business sources, together with The Verge. TikTok later confirmed that this was the case, however the social media big has not launched any extra details about the closure.

Article continues after advert

The Creator Fund’s closure comes just some months after the launch of the Creativity Program, which might carry out the same activity, however has been modified to think about suggestions from the unique fund. The program continues to be in beta levels at time of writing.

A spokesperson for TikTok stated: “The Creativity Program was developed based mostly on the learnings and suggestions we’ve gained from the earlier Creator Fund.

“As we proceed creating new methods to reward creators and enrich the TikTok expertise, we worth the suggestions and direct insights from our group to assist inform our choices.”

Article continues after advert

For extra information and updates on TikTok, try this nutritionist who invented a “game-changing” McDonald’s hack.

Leave a Comment