A brand new Overwatch 2 job itemizing confirms a “main characteristic” is in improvement, with it straight being concerned with esports and the extra aggressive aspect of Overwatch.
Overwatch 2 has entered its second 12 months and whereas the hero shooter sequel has suffered some controversies, such because the change to 5v5 gameplay, the cancelation of its PvE story, and monetization strategies, it nonetheless has a loyal fanbase.
On October 9, followers noticed a really intriguing job itemizing on Blizzard’s web site for a “Product Advertising and marketing Advisor” and it particulars {that a} “main characteristic” is on the way in which.
Usually, job listings can present some clues into what’s being developed, and the truth that Blizzard is seeking to rent somebody simply to deal with selling this new characteristic speaks volumes about how huge it may very well be.
Of word, the itemizing states that duties embrace: “Planning and managing multi-channel advertising and marketing campaigns to construct anticipation and drive engagement for the characteristic launch”, and “Working intently with model, social, product, improvement, neighborhood and esports groups to make sure seamless coordination and execution of the launch plan.”
The inclusion of esports groups definitely raises some eyebrows. One aggressive characteristic the devs and Sport Director Aaron Keller have touched on is a event mode finally coming sooner or later.
Previous to the launch of a short 5-play staff queue trial again in 2023, Keller teased that the mode “might open the door for different forms of competitors in our recreation which can be primarily based on groups” and particularly pinpointed tournaments as a chance.
Moreover, in a 2024 interview with Dexerto, the sport director indicated that the staff was wanting right into a hero pick-ban system as a part of a significant yearly replace.
Such aggressive options wouldn’t be geared toward an off-the-cuff participant base, however the job itemizing means that catering to high-ranked gamers is a precedence: “Section market and determine goal audiences that the brand new characteristic can attraction to. Craft compelling messaging and positioning for the brand new characteristic that resonates with goal audiences.”
We’ll have to attend and see precisely what Blizzard has in retailer, however it’s clear that the devs are going to place a variety of effort into pushing this new OW2 characteristic – no matter it could be.
