Kanye West shelled out a small fortune for some advert house in the course of the Super Bowl — in a restricted capability, anyway — and it appears to have paid off … no less than in accordance with him.
Ye introduced his haul from Sunday on social media to kick off the brand new week — and single-day figures that he is citing are fairly good … round $19 million is what one in every of his reps says Yeezy.com made after his stripped-down SB spot.
He posted a screenshot of a textual content he apparently obtained, which breaks down what gadgets had been offered and the greenback quantity for every. There’s 4 completely different merchandise that KW and co. had been actually pushing, it appears, and people embrace a prime, pants, a T-shirt and YZY pods.
The pods are principally foldable futuristic socks you could put on as precise footwear.
Funny sufficient, Kanye appears to have had an incredible sale on his web site … these things he is hawking are all on sale for a measly $20. Yep … even now, you will get ’em at that worth.
If these numbers are correct — then yeah … Kanye low-key cleaned up on his stock … and it could seem his “industrial” (if you happen to can name it that) truly labored wonders.
ICYMI … the dude had one of the bare-bones adverts of all time — which solely aired in sure markets in the course of the Super Bowl broadcast — and it featured Ye actually filming himself in the again of a automobile, selfie-style, and giving a fast explainer of what he was promoting.
Like we mentioned, it was as primary because it might be — and but, it appears to have achieved the job!
Some are calling Ye a advertising genius over this … and others are grumbling that the dude nonetheless has a buyer base that’ll purchase his stuff — even after all the pieces he is mentioned/achieved by now.
Hey, it is capitalism … and the market is talking for itself. 🤷🏽♂️