Elon Musk’s X Sues Media Matters Amid Advertising Exodus, Claims Smear Campaign

Elon Musk‘s social media platform X is dragging a media watchdog group to court docket … claiming Media Matters is engaged in a smear marketing campaign in opposition to him and his firm.

The billionaire adopted up Monday along with his beforehand introduced plans to sue Media Matters in response to a lately printed story suggesting pro-Nazi ads had been working alongside natural consumer content material … an assertion Elon claims is BS.

According to the lawsuit, obtained by TMZ, Media Matters “knowingly and maliciously manufactured” side-by-side photographs depicting ads subsequent to neo-Nazi and white nationalist posts on his X app, previously Twitter.

X claims Media Matters is driving advertisers from Elon’s platform by passing off the photographs as one thing the standard X consumer would possibly encounter on the app … one thing Musk says is way from true.

What’s extra, X alleges Media Matters of going to nice lengths to govern the X algorithm to create conditions the place paid posts from big corporations would seem subsequent to racist and incendiary content material.

X says Media Matters then took screenshots of the posts as the premise of a detrimental story … “leaving the misunderstanding that these pairings are something however what they really are: manufactured, inorganic, and terribly uncommon.”

The go well with says it is all a part of a wide-ranging smear marketing campaign Media Matters is mounting in opposition to Elon and X … claiming the group is hellbent on driving advertisers away from the platform with a view to destroy Elon’s firm.

As we reported … Elon introduced Friday plans to file a “thermonuclear” lawsuit in opposition to Media Matters for what he says was a “fraudulent assault” on his app.

There’s a lot of causes Elon’s pissed … together with the very fact the Media Matters report appears to have spurred a mass exodus amongst HUGE corporations promoting on X.

Media Matters will not be backing down although … its president, Angelo Carusone, tells TMZ … “This is a frivolous lawsuit meant to bully X’s critics into silence. Media Matters stands behind its reporting and appears ahead to successful in court docket.”