Disney will start testing a combined Disney Plus and Hulu app next month

Disney’s combined Disney Plus and Hulu streaming app is on the best way. As a part of its fourth quarter earnings results, Disney introduced it’s going to launch the brand new app in beta for bundle subscribers in December, with the official launch coming in early spring 2024.

“We stay on observe to roll out a extra unified one-app expertise domestically, making in depth normal leisure content material accessible to bundle subscribers by way of Disney Plus,” Disney CEO Bob Iger stated throughout the firm’s earnings name on Wednesday. “We anticipate that Hulu and Disney Plus will end in elevated engagement, better promoting alternatives, decrease churn, and cut back buyer acquisition prices.”

Even as Disney applied worth hikes throughout its streaming companies in October, Disney Plus surpassed 150 million world subscribers this quarter, with streaming losses shrinking to $387 million. Disney nonetheless hasn’t forgotten about its deliberate password-sharing crackdown, both. It’s nonetheless not clear when it will occur, however Iger famous that its “deliberate rollout” gained’t have a “significant affect” on its streaming enterprise till 2025.

The earnings mark nearly one 12 months since Iger took over for Bob Chapek as CEO, however Iger talked about throughout an earnings name on Wednesday that he nonetheless has some cleansing as much as do. “As I mirror on our achievement this previous 12 months, I’m conscious of the truth that a lot of time and effort was spent on fixing… sure choices made within the latest previous and addressing the quite a few challenges introduced on by disruption and the pandemic,” Iger stated.

Disney has had a lot happening over the previous few months. Earlier this month, Disney introduced that it’s going to purchase Comcast’s 33 p.c stake in Hulu for greater than $8 billion, giving Disney full possession of the streamer. It additionally minimize a take care of Charter, permitting the cable firm to bundle Disney Plus subscriptions with its Spectrum TV packages, whereas additionally paving the best way for related agreements.

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