Take-Two CEO Strauss Zelnick wasn’t too phased by the Borderlands film’s lack of essential and field workplace success, even claiming the movie “helped” the franchise total.
There’s no two methods about it, the Borderlands film has gone down as one of many least profitable online game diversifications of all time. Panned because the “worst film [of 2024],” the movie generated simply $31 million throughout its time in theaters across the globe.
Dropping nearly $100 million when the manufacturing and advertising budgets are factored in, it’s ended up as one of many worst flops in latest historical past. An A-list solid of Hollywood stars like Jack Black and Kevin Hart wasn’t sufficient to assist followers overlook its discrepancies from the supply materials.
Nevertheless, regardless of being universally panned and dropping the manufacturing corporations concerned a nine-figure sum, the writer of the Borderlands video games doesn’t seem all too involved. In actual fact, Take-Two CEO Strauss Zelnick has claimed the film’s efficiency really helped the sport collection.
The Borderlands film had a short-lived theatrical run as a result of restricted ticket gross sales.
Forward of Take Two’s November, 6 earnings name, Zelnick spoke with IGN concerning the efficiency of the Borderlands film. Whereas admitting that on the entire, it was a “disappointing” endeavor, he defined how the transient theatrical run impacted the video games in a significant manner.
“It really offered extra catalog,” Zelnick mentioned. “So I don’t suppose it damage in any respect, if something, I believe it could have helped slightly bit.”
Selling online game gross sales is commonly a key issue behind big-screen or silver-screen diversifications within the first place. Be it Sony’s Emmy-winning The Final of Us collection on HBO or Ninentdo’s massively profitable Tremendous Mario Bros. Film, all of them assist push shoppers towards the supply materials, and Borderlands was no completely different, even regardless of criticism towards it.
Whereas it could not have been a essential darling or generated tens of thousands and thousands on the field workplace, the Borderlands film allegedly nonetheless completed its purpose of producing new followers for the collection total.
This all comes within the lead-up to Borderlands 4, the primary mainline entry within the FPS collection since 2019. The brand new sequel is anticipated to reach at some stage between late 2025 and early 2026.
