Fashionable Warfare 3’s marketing campaign was largely panned when it launched in 2023, however a Raven Software program dev have assured followers that the backlash hasn’t impacted Black Ops 6‘s single-player providing.
It’s no secret that MW3’s marketing campaign wasn’t precisely effectively obtained. Gamers complained that it was too brief and lacked substance, whereas we described it as “lackluster” in our evaluation.
Following the destructive reception, Black Ops 6’s single-player part isn’t being launched early prefer it has in earlier years. However though it’s not launching forward of time, the devs have revealed that they didn’t change something primarily based on the suggestions.
In an interview with IGN, Jon Zuk, Affiliate Inventive Director at Raven Software program, who dealt with a lot of the work on the marketing campaign, defined that their imaginative and prescient for the story was already in place earlier than the launch of MW3.
“All recreation improvement could be very fluid and we react to loads of various things, however within the case of the earlier recreation’s reception, we had been already fairly locked in on the story we had been telling and the missions we had been creating,” he mentioned. “So we didn’t react to how that was obtained.”
Woods is about to play a key position once more in Black Ops 6.
Regardless of Sledgehammer Video games claiming they’d years to place collectively MW3’s marketing campaign, different studies have instructed that they’d round simply 16 months to make the sequel to MW2. In the meantime, Treyarch and its associate studios have been engaged on Black Ops 6 since 2020’s BOCW.
Zuk has reassured the neighborhood that the time they’ve been afforded has allowed them to “prototype” and take a look at totally different concepts, in addition to giving them confidence when “throwing some issues away” that didn’t work.
“When you could have the shorter improvement cycle, typically you’re caught with issues only for the time crunch that possibly you aren’t as pleased with as you could possibly be,” he instructed IGN. “So I do really feel like we had good alternatives to maintain crafting and recrafting the missions till we had been pleased with them.”
Black Ops 6 is about within the Nineteen Nineties, selecting up the story of Woods, Adler, and co. within the years after the occasions of BOCW and BO2. It’s mentioned to be near the size of a basic CoD marketing campaign and longer than Treyarch’s earlier marketing campaign.
